2012 Olympic games

After the disappointing ‘official’ re-design for the 2012 Summer Olympic games (to be held in London) was released in early 2007, I decided to create a more powerful and meaningful poster campaign. There are two themes running throughout the project. The first is: “Who inspires you?” The original Olympics were inspired by the Greek Gods and Titans of myth, I illustrated four of those mythic Gods for the campaign. The second theme was the Union Jack flag, tying the games to England. I split the flag into four separate pieces that, when connected, would form the entire flag. Each individual poster contains information about the Greek God/Titan featured and the Olympic sport they inspired. The successful design was placed into regular rotation on the hallway monitors at the Art Institute.




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